After researching serval music videos, mainly in the genre of
EDM (electronic dance music) we decided to make our music promo a concept style
video. We had a brief story line to match our song which made it easy to plan our
music video and focus on effects and other techniques to make it stand out.
As the song is entitled Lose it, we created the idea that the protagonist
loves dance, but when in a group, she falls behind because she lacks the
ability to let go and really perform. Throughout the video, she dances in
different locations and works with other dancers as she builds confidence and
technique before performing on stage, and standing out because she has learnt
to lose it.
In this genre, dance is a key feature, therefore we have made
it an important element of our music promo. We also decided to include
fluorescent lighting where we could to give it a clubbing vibe. In the bedroom
shots, we added our own purple lighting to give the footage more definition and
life which would also connect it to the street shots. We linked this location
to a repeated line in the song. We selected this highstreets as we would have
the benefit of using the fluorescent lighting poles which would tie our video
and themes together.
For the lip-syncing shots of our music video, we will keep the
shots neutral and simple as this will draw the attention to the protagonist,
Bella’s face and lips. We must make sure that the lips are moving in time with
the words of the song to make it look high quality. As bright lights are used to
give music promos a clubbing theme of excitement and dancing, we will project a
‘ink drop in water’ effect, found on YouTube, on top of Bella and a plain white
background to maximise the effect. This will be sharpened and brightened in
post-production to make it eye-catching and unique.
Most of the cuts will be every 4 counts to make a steady
pattern and work in conjunction with the music. However, we don’t want our video
to be repetitive and boring therefore, we will vary the length of shots occasionally
to make it more exciting. The shots will shorten towards the climax of the song
to create an effect on the audience, this will convey with typical conventions
of other music videos in this genre but stand out.
During the editing, we will make out video look high quality and
professional. Through adjusting colours and tones, we will sharpen the shots
and brighten them to create continuity in our music promo. We will also use
techniques such as the stabiliser to improve shot stillness. Furthermore,
during this phase we will play around with other effects found in Photoshop and
online to make our music video more memorable and attractive to our target
audience.
No comments:
Post a Comment