Note to Examiner...

This is my A2 Media Studies Blog.

I had to create a promotion package for the release of an album, to include a music promo video, together with two of the following three options: 
• a website homepage for the band;  
• a digipak for the album’s release; 
• a magazine advertisement for the digipak

My products was based on the EDM genre.

Please use the labels provided to view my work,

Thank you,

Sian Stone 6152

Question One

In what way does your media product use, develop or challenge forms and conventions of real media products?

Question Two

How effective is combination of your main product and ancillary tasks?

A pervious Jerry Folk digipak production.

Main Star shown in every location.

Highlighted through camera position and angle.

Purple light featured throughout the promo.

Purple overlays created on all productions.

Pattern transferred between products for visual aids.

Audience Feedback:
Question, 'Can you see a link between our ancillary texts and the final main product'?

Taylor – " I certainly can, the luminous purple featured heavily throughout your video was a definite bright feature which made it more interesting, but also linked strongly towards your digipak and poster. I also like the way you've used the paint splatter on both the women and background, it produced an aesthetically pleasing appearance".

Samuel –  " Yes the link between your promo and ancillary texts is very obvious to me. Though purple light is the main feature, the use of colours and patters makes it eye-catching throughout your advertisements".

Freddie – " The protagonists face was a memorable feature within the video so it seems an obvious choice to compliment the digipak and magazine advertisement with her image too. I especially like how you she appears to have confidence and attitude on the digipak and poster as it reflects on the audience".
Lexie – " I can see a clear link between the ancillary texts and the music video. The bright lights is a very prominent element, and I think you've done a lovely job of incorporating it into your advertisement. I believe ancillary products are very sensible choice as it doesn't appeal to a particular gender, confidence will be encouraged for girls and male gaze will target the boys. This will therefore increase your target audience".

Question Three

What I have learnt from my audience feedback?

Question Four

How did you use media technologies in construction and research, planning and evaluation?

Final Music Video

First Drafts to Final Product

After receiving feedback on our ancillary texts, we made some changes to make our products more successful and professional. This post shows a comparison of the original creation and final production.

Front:

• Change the text font – make them the same to make it look more professional.
• Change the text position – keep the title at the top but reposition the artists name to make itmore interesting.
• Increase the size of Bella to draw the focus on her.

Back:

• Smaller text of the song titles – draw more focus to the protagonist’s face.
• Bigger image of Bella – make it the focal point of the back panel.
• Smaller barcode
• Copyright information should be added.
• Remove the paint splatter line - Increase the quality of the panel
• Change the font – add continuity between panels and magazine advert.

Side:

• Text positioning – Centre the text.
• Add production logo – Increased the professionality of album.
• Add shadowing to title to make it stand out – Catches the attention when on the shelf.

Disk:

• Change text position -  make it more unique and interesting
• Show design through the disk centre – Show the image is reflected behind the disk

Inside:

• Increase the size of paint explosion.

As we were unsure about this change, we decided to ask our focus group what they thought. 

Lexie: "Change to larger as it creates more of an impact on the audience."

Samuel: "Change it because it make the panel brighter and more colourful."

Jessica: "Keep the same as I like its a feature rather than the background."

Freddie: "I think change it because it makes it more eye catching and unique.

Magazine:

• Increase size of Bella – centre of magazine advert to capture attention
• Positioning of record label
• Change size of text – Show importance through size