Ancillary Construction

Ancillary construction is a creative and specific process when producing a product. I've learnt every detail is important and that continuity is key. I effectively constructed an album digipak and magazine advertisement through developing my editing skills. This is how I did it.

Fourth Draft Music Video

Feedback:

• Timeline shows a too regular pattern, use the music to vary shot duration.
• Final quality control checks making sure dance routine matches the beat of the music and time of shots and lip-syncing to ensure our product is top quality.

Third Draft Music Video

Feedback: 

• Change the zoom in/zoom out transition as quality of footage is low.
• Change the stage shot as it looks out of place.
• Change the final shot as the lighting bleaches the shot.
• More close ups of Bella are required. She is the feature of this music video.

Second Draft Music Video

Feedback: 

• Add overlays to make shots more exciting.
• Adjust lighting on stage shots to create more definition.
• Insert missing clips.
• Use a variety of shot angles and movements.
• Use more transitions between shots.
• Make shots more interesting though reversing them.

First Draft Music Video

Initial feedback: 

• Some shots are shaky - consider using a tool or refilming using a tripod and dolly.
• Enhance the colours and white background on the lip-syncing shots to add definition.
• Re-film stage shots to focus on her and her improvements. Use close ups of Bella.
• Ending is too predictable.
• Use a zoom in close up of Bella in one location and zoom out in another for a more creative transition.

Editing Journal

I created an editing journal to show the construction of our music video. I explain what steps we took and why we added features to make our video creative and unique to make it memorable to help promote the sales of the single and album. This process was complexed but I'm very happy with the final production.

Filming Journal

A filming journal is when you state the time and date accompanied by images of the location selected. We stated any adaptations made at the site. We ensure we got there before the cast to enable us to take plenty of trial angles and shots to make sure we filmed quickly and efficiently.